• Hi, my name's Gerrit, and I'm…

    Content. Marketing. Speaker.

  • Who am I?

    My name is Gerrit Grunert. I'm delighted that you're as interested in content marketing as I am – it's a subject that inspires me anew every day. In addition to my work as Managing Director of Crispy Content and Managing Director of Serviceplan Content Berlin, I am an author, speaker and guest lecturer at the Steinbeis School of Management and Innovation. I'm also available as a speaker for your events, seminars and workshops!

     

    Follow @crispygerrit

     

    I founded Crispy Content - Germany's leading agency for automated and performance-oriented content marketing - in 2010. Since then, I've amassed a diverse range of experience across countless customer projects and actively helped to shape the content marketing industry in Germany.

     

    Follow @crispycontent

  • The Idea

    People love a good story. Good stories transmit relevant information and interesting points of view, and this causes people to pass them on. Whether you're an insurance firm, an action sports brand or an automotive supplier - each and every company carries a unique story in its DNA. Tell yours and win over your target audience. Persuade them that you're the ablest and most trustworthy partner they could choose to accompany them on their next challenge, thereby winning new customers and increasing your profits.

     

    Content marketing is the right choice for any marketing professional who values creative content and wants to achieve a return on investment for their marketing measures.

  • Why Content Marketing?

    "Content marketing is more transparent, more efficient, more scalable and a more sustainable investment than any other marketing discipline."

  • Content Marketing Excellence – The Strategic System

    Content marketing is a marketing discipline that brings together areas including creation, editorial, advertising, search engine optimisation, social media marketing, e-mail marketing and many more. In “Content Marketing Excellence”, I present a strategy that combines these areas within a coherent system. “Content Marketing Excellence” was developed by us at Crispy Content, and we've used it to successfully execute every customer project since 2012.

    Content Marketing for B2B Companies

    Confidence in the seller, a context of use, the experiences of existing users, comparable objective facts and a subjective opinion – this is everything you need to bring about a purchase in the B2B area. Larger, more expensive products are ideal candidates for content marketing, as are those whose sale depends less on price and images than on the accompanying information. I'll show you how to plan and implement content marketing for the B2B area.

    Content Marketing in E-Commerce

    “The customer's journey is 57% complete by the time the prospective buyer contacts the seller for the first time.” I'll demonstrate how to use content marketing to guide future customers from their very first step on the path from interested party to actual buyer - creatively, transparently and efficiently.

    The Digital Transformation of Sales

    Content marketing is not just about positioning, but also a return on investment. This return can only take place if “prospects” become actual customers. If your marketing department does not provide good leads, your “profit centre” – the sales department - cannot earn money. If your sales department cannot earn money, jobs will be shed in the “cost centre”, marketing. This is why marketing and sales departments are fusing in the digital world – and I'll show you how you can take advantage of this great opportunity.

    Content Marketing Through Marketing Automation

    Content marketing represents a fusion of three elements: content, marketing process and technical infrastructure. In this subject area, I'll show you how to convert anonymous prospects to sales qualified leads using a marketing automation environment like Oracle Marketing Cloud or HubSpot.

  • The Events

    The success of a project is down to the people who implement it. That's why, in my lectures, workshops and seminars, I make it my task to bring together stakeholders, listen to them, inspire them, load them up with knowledge and work alongside them to ensure sustained marketing excellence.

     

    At my events, I share practice-based knowledge that can be applied in both large and medium-sized enterprises.

  • References

    Ansgar Wollnik, Oracle Marketing Cloud

    “Berliner Gerrit Grunert is a force. Creative from head to his toe with extensive experience, he delivers the content marketing ingredients to his clients that add up to a recipe for their success. Throughout, he always finds the appropriate tone and focuses on measurable results. He is in demand internationally as a speaker on this topic, but always remains authentic.”

    Stephan Chassaing de Bourdeille, Axel Springer SE

    “Gerrit Grunert is a valuable inspiration. He understands the importance of questioning the familiar in order to find creative alternative approaches. With his strategies, he is redefining digital communication.”

    Henrik von Bodenhausen, Regiocast

    “Throughout the more than 10 years we’ve known each other, Gerrit Grunert has always been an inspiration in the area of content marketing. He opened up the concept of “trust” to me as a new and relevant dimension in content marketing. Long-term planning, dependability, conversion rates, and marketability instead of faster, inconsequential clicks—these are all ideas from him that I enthusiastically adopt.”

    Florian Strunck, Procurement Specialist Digital Services

    “Maybe you’ve heard the term “digital natives”? Gerrit Grunert is a true “marketing native.” He intuitively analyses, interprets, and serves the needs of his clients. He skillfully understands the most complex challenges with good humor, while remaining focused on breaking them down to their constituent parts. This is how playfully new and innovative strategic approaches are created.”

    John Wegner, moovel Group

    “I associate Gerrit Grunert with outstanding Content Marketing that is not only creative and ambitious, but also precisely geared toward the needs of its target groups. He not only delivers ideas for new and relevant themes, but also provides solutions for how high-quality content can be produced for years to come.”

    Julia Lenhard, LogMeIn GoToWebinar

    “Each one of Gerrit Grunert’s lectures is a true enrichment of our webinar program on lead generation. With his lively and authentic approach, he captures the webinar participants, delivering valuable material with direct relevance to practice, while generating crucial product relevance for us. We look forward to having him on our virtual stage again in the future!”

    Martin Vollbrecht, Dental Balance

    “Gerrit Grunert brings together a wealth of experience and his very engaging speaking style. I recommend him to anyone looking for digital food for thought.”

    Lea Manthey, Searchmetrics

    “Not only his exciting material on data-driven content marketing, but also his very likeable approach, which allows him to deliver his ideas to audiences with confidence and good humor, combine to make Gerrit Grunert a valuable partner in all things content marketing.”

    Carolin Müller, Symposium Oeconomicum

    “Gerrit Grunert is an exceptional speaker. In his talks, he effectively manages the balancing act between presenting complex material and delivering it at a level where it can be easily learned.”

  • Speaker List

    See below for an excerpt from my list of speaking engagements

    2017

    • 21.11.17, Searchmetrics Summit, Kulturbrauerei, Berlin
    • 19.09.17, VKE Digital Day, Haus der Kommunikation, Berlin
    • 13.09.17, Kanzlei-Lunch, Ashurst LLP, Frankfurt/Main
    • 12.09.17, Kanzlei-Lunch, Brinkmann & Partner, Köln
    • 12.09.17, Kanzleifrühstück, KPMG Law, Düsseldorf
    • 13.07.17, "Content Marketing Excellence", Webinar, Oracle
    • 22.06.17, "Content driven E-Commerce", Webinar, Styla
    • 15.06.17, Online Marketing Meetup, Oracle, Zürich
    • 01.06.17, "Content, die Kommunikationsform der Zukunft seit 100 Jahren", Eröffnung Haus der Kommunikation, Berlin
    • 01.06.17, "Mo'Money - Leadgenerierung und -Qualifikation mittels Webinaren", Webinar, Logmein
    • 19.05.17, "Steinbeis Talent und Führung in der digitalen Wirtschaft", Steinbeis School of Management and Innovation, München
    • 18.05.17, "KPI Driven Content Marketing", Webinar, Searchmetrics
    • 10.05.17, Symposium Oeconomicum, Münster, Topic: tbd

    2016

    • “The Content in Cross Channel Marketing”, Oracle Wiesn Workshop, ORACLE Germany B.V. & Co. KG

      "Lead Generation and Qualification Through Content Marketing", Dmexco 2016, XOVI GmbH

      “Talent Excellence - Talent and Leadership in the Digital Economy”, Proseminar Steinbeis School of Management and Innovation

      “Mo 'Money - Lead Generation and Qualification in Content & Inbound Marketing”, Webinar, Citrix EMEA

      "Reclaim your Customer", Oxid Commons, OXID eSales AG

      “Reclaim your Customer”, Online Sellers Congress 2016 Plentymarkets GmbH

      "Content Marketing Excellence - The Scalable Way to Attract Customers Using Content", Dental Gipfel 2016, Dental Balance GmbH

    2015

    • “Content Marketing Excellence - The Ideal Way to Attract Customers Using Content", Webinar, HubSpot Inc.

      “Webinars in B2B Content Marketing”, Webinar, Citrix EMEA

      “Content Marketing Excellence - The Path to Scalable Content Marketing”, Webinar Citrix EMEA

      “MO 'MONEY - Lead Generation, Lead Nurturing & Closing”, Webinar, HubSpot Inc.

    2014

    • “Content Marketing Technology Trends”, 2nd Technology Marketing Event Zurich, Extendance

      “Content is the best Seller”, Webinar HubSpot Inc.
  • Contact

    Send an enquiry – or just say hello!

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    Gerrit Grunert
    Knorrpromenade 4
    10245 Berlin
    Germany
    E-Mail. gg@gerritgrunert.de
    
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    Please notice: This is only a translation to help your understanding. The German version is solely decisive. 
    
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